From entrepreneurship to empowerment, Harper’s Bazaar Magazine meets the visionary Amal Ameen through a personal interview for its fall issue. The black and white cover is probably the most artistic and sophisticated one done in Qatar, it is mysterious and reflects the elegant personality of a powerful woman that thrives internationally.

The feature presents Amal’s story and professional trajectory in detail; from her childhood and inspiration to the woman she had become. A powerful statement about the support she had got from her family in order to develop all her ideas into a creative career related to art, design and fashion. Her story serves as influence to other women in the country, she is a fresh breeze of modernity within the Qatari society and a bold woman that is not afraid to conquer the fashion world through her vision. Her passion for her work and the innumerable support that she procures in the community to younger generations and women’s associations is the legacy of the twenty-first-century woman.

@harpersbazaarqatar / Cover star: @amalameenqa / Editor in Chief: @bianca.brigitte.bonomi

Photographer: @greg.adamski / Stylist: @nourbozz / Talent’s Agent: @ladifferencepr

Shot on location @m7.qatar / Jewellery: @tiffanyandco @alfardanjewellery

Hair: @manal_majdlani @haircouturedoha / Make-Up: @Jennybteich_makeup

Producer: @jvd94 / Art Director: @oyanezwork / Producer’s Assistant: @ines_guendouz

Fashion Assistant: @stylist_ynqar

Inspired by traditional beauty and modern elegance, Esme Vie’s latest Spring Summer 21 collection for Ramadan embodies the pursuit of the beauty inspired by their muse Amal Ameen. The luxury Italian fashion house believes that the Qatari entrepreneur portrays to perfection the Esme Vie woman: “Bold elegance and timeless beauty interviewed by the kindest heart we have ever known”.

The collection is every bit the perfect ode to femininity, capturing the essence of luxury by marrying the simple silhouettes with a touch of wearable art; and the four pieces were inspired in what Amal would wear for different occasions.

Amal Ameen is not only an inspiration for Esme Vie but to young generations of Qatari women. The coming collection reflects the elegance and sophistication of her personality and the impact she has around her and in the fashion world.

  Doha, Qatar (March 8th 2021) –

 

Hyatt Regency Oryx Doha, the first Hyatt Regency brand in Qatar, marked International Women’s Day to revel, encourage and support women in the workplace.

 

International Women’s Day is celebrated every year on the 8th of March where the world joins hands together to support, raise, inspire and motivate women across all fields of work.

 

To celebrate this day, Hyatt Regency Oryx Doha, invited Ms. Amal Ameen, Founder & CEO of Triple Trend Design House to be the keynote speaker and share her success story as well as encourage Qatari women discover their innate potential and step into the distinguished world of entrepreneurship.

 

Speaking on the occasion, Ms. Amal Ameen, said, “I am thankful to Hyatt Regency Oryx Doha for inviting me. In my opinion, women in Qatar have made great achievements and women have always been as strong, respectful and important part of the society. The government’s endeavour to provide access to quality education, has been playing an important role in women’s empowerment in Qatar.  Empowered through education, talented women can develop the necessary skill-sets to transform into inspiring young women and future leaders. In the last decade, Qatari women have made great strides in all sectors and I am convinced that we will see more women become successful entrepreneurs in the near future.”

 

Commenting on the occasion, Julien Gonzalvez, General Manager of Hyatt Regency Oryx Doha, said, At Hyatt Regency Oryx Doha, we acknowledge women’s important contribution and participation in our business and the role they play in the society and the economy. We support fairness, diversity, equity and inclusion. We take pride in supporting and inspiring women to become future leaders in their respective fields and will continue to support our women employees in realising their true potential.”

 

Last week at the Qatar National Convention Center in Qatar Foundation, Sheikha Alanoud Bint Ghanem Al Thani launched the second edition of Al Dana Exhibition, in order to promote local talent and to support small and medium businesses in the community. The stands were filled specially with traditional outfits of all kinds and colors, with very original styles that follow the latest Gulf trends and showcase the Ramadan season. Also, jewelry and accessories brands were exhibited as well as many other local products that represent the women’s local creativity and are meant to stimulate the local trade.
Amal Ameen cut the ribbon at the opening ceremony acting as guest of honor and being herself an example of entrepreneurship in the Qatari society. She visited every stand showing interest in the many different works of the exhibitors and encouraging other women to keep on doing the great work that is enhancing the power of women in this rising society.

 

Driven by her passion towards the brand and specifically to the LC 500 convertible, Ms. Amal Ameen the Lexus Brand Ambassador was the first proud owner to purchase this piece of art as she described it, highlighting the Terrane Khaki colour with the Sand colour of the soft top.

A key handover ceremony was held during the official launching event of the Lexus LC 500 convertible. Followed by the handover, Ms. Amal Ameen and Mr. Firas Mufti unveiled 5 amazing canvas paintings which was graciously provided by the Triple Trend Art Gallery to be showcased in Lexus showroom. Ms. Amal Ameen stated “As a brand ambassador, I wanted to include my artistic touch to the brand by highlighting four different generations of the Lexus flagship sedan the, LS 400, LS 430, LS 460, LS 500. Since the LC convertible is the newest addition to the Lexus family, I wanted to highlight its beauty not only as a vehicle but also as a piece of art.”

The all-new Lexus LC Convertible is available in a choice of 12 different colors, including the newly developed yellow contrast layer that reflects the vehicle’s sporty performance, as well as 3 colors for the soft-top retractable roof.

 

Driving your dream car was never easier thanks to the great initiative of AAB Lexus that has launched recently the Lexus Flex service for individual customers. This is a subscription based car leasing, offering increased flexibility and providing a premium experience.
As ambassador of the brand Lexus, Amal Ameen has participated in the launching of their new app with the starring role in an advertising campaign. She participated in a short video clip as main character guiding the audience through the app and encouraging them to use it. She also had the chance to test the Lexus Flex features and to understand how it works first hand.
One of the advantages of the Lexus Flex is the ability to swap cars within a line-up every month, for example driving an SUV during one month and a Coupe the following month. Also, the customer will have access to a selected range of Lexus vehicles to drive, comprehensive insurance, maintenance coverage, breakdown coverage, concierge vehicle delivery and return service; the ability for up to 2 drivers per subscription plan, no Guarantor or down payment requirements, plus a 3 month contract period with an option to renew!

Interested customers can download the AAB Engage app in IOS Apple store or Google Android and click on the Lexus Flex icon to avail the selected packages & models.

Innovation is key in this moment of uncertainty and what Lexus is providing to customers is a unique experience through the latest technology. Anyone will be able to enjoy the Lexus cars, within a budget and with all the guarantees offered by this amazing brand.

         

Over the years, fashion trends have been changing dramatically, according to the evolution of the world around us. Great fashion designers influenced this transformation and captured the world’s attention, positioning the fashion industry within the global market.

In the ’60s and ’70s, people experimented with styles that were influenced by music and social movements; bell-bottom pants, unbuttoned shirts, and flowing jumpsuits were the trend. By the ’80s and ’90s, people favored celebrity-inspired outfits, especially those worn by top models like Naomi Campbell or style icons like Princess Diana.

During the 2000s, fashion designers adopted all kinds of fashion trends from the past decades.

Some of the main trends during those years were: Frosted lip gloss, low-rise jeans, trucker hats or popcorn shirts. Last year, for example, trends like slip dresses, animal print and tiny handbags were popular again. 

So what are we expecting for this summer 2020? There is a whole range of combinations for the fashion lovers like us! Shoes worn over pants, oversized Victorian-inspired sleeves, chunky boots with feminine dresses, maxi faux leather coats, matching printed tops with stockings or bucket-styled bags and oversized gold chain necklaces.

In addition to that, we cannot forget to mention the top summer color trends: The passionate “Flamme Scarlette”, the “Orange Peel” or “Saffron” colors that we can almost smell or the “Mosaic Blue” or “Faded Denim” that we wish to wear. The “Biscay Green”, “Chive” and “Classic Blue” colors complete the rainbow of fantasy that fashion designers have proposed for the coming summer season.

 

The Luxury Network is a private membership club, established in luxury capitals or countries around the world, within which premium companies work closely together at senior director level for mutual business and client development. 

Described as “The next generation of marketing for luxury brands” by the British media, The Luxury Network is the world’s leading luxury affinity marketing group.

Since 2007, The Luxury Network Awards recognize successful companies and individuals who have made an outstanding success in the luxury industry by using judging panels of key experts recognized worldwide. 

Thanks to her achievements and great work, Amal Ameen was revealed and awarded as “Luxury Influencer of the Year” 2019. Her work capacity and successful path had driven her to become a fashion icon and trendsetter known and recognized internationally; by the most relevant fashion
brands and fashion designers.

This year, the gala dinner was hosted at the exquisite Mondrian Doha in Qatar, over 300 VIP’s and delegates from the world’s leading luxury brands gathered to be recognized on stage for their outstanding efforts. 

One more time, Amal Ameen can celebrate a success story of her own; a story that we hope will influence and inspire the younger generations of Qatar to boost their talent and to reach their dreams. 

 

• Whether you live in a palace or a
  small apartment, in the middle of the
  city or in the outskirts, alone or in
  company; we are all “locked inside”.
  Due to COVID-19, ideas, projects and
  stories from the days of lock-down,
  have become part of our present and
  we are all learning how to go on with
  our lives in a very different way.
  DURING QUARANTINE,In the last months we have gone through extraordinary changes and a difficult
  adaptation in simple things like greeting each other or socializing, which is
  part of our nature. But change has not been the only condition, we had seen
  how many opportunities have emerged around some businesses and how the
  market has done a major shift suddenly.
  One of the most beautiful things that happened lately is the transformation of
  nature while recovering from the industrial impact. The world is full of colors
  again and for the first time we all have “time”.
  Time is a luxury, and now we are proving ourselves how many things we can do
  with it. This is the moment to develop yourself in any skills or passions. It is
  time to recycle, to design, to invent and to let your mind go free to challenge
  your own creativity at home.
  This month we had the pleasure to visit the Sakura lounge at Lexus, one of the
  most elegant and peaceful places in Doha; to get inspired and to create a
  beautiful artwork. The Japanese cherry blossom, or Sakura, has long been
  adored by people across the globe. It is regarded as a symbol of regeneration,
  energy and splendor. The amazing atmosphere of the lounge offers a perfect
  harmony to trigger imagination and talent.
  But remember: The simplest thing may become a piece of art if you do it with
  all your heart, so challenge yourself and you will realize how much creativity
  you have deep inside. Despite the fear, soon there will be new things to tell,
  new battles to face and we all have to be ready to build a better future
  together, so let’s embrace what we have and let’s turn the situation
  to our own advantage.

On the occasion of International Women’s Day, last March 8th we hosted a private event with other professional women and friends at the best luxury automotive Lounge, Sakura, located at the Lexus headquarters.

The word Sakura means cherry blossom and it is regarded as a symbol of renewal, vitality, and beauty. The Lounge is inspired by the concept of Omotenashi, which is the Japanese spirit of hospitality that not only fulfills people’s needs, but anticipates them. The Sakura Lounge provides Lexus customers with a sophisticated, tranquil environment; the perfect place for an event dedicated to supporting women, taking into account that the automotive sector is usually more linked to men, so thank you Lexus!
The event counted with a great number of women who shared their views and expressed their opinions regarding gender equality in order to increase visibility on this matter. The event was meant to support a new conscientious generation of women who are proud to celebrate their own achievements and are willing to support other women by leading the way to a strong cooperation among them.

The Luxury Network hosted the event with Amal Ameen, the first ever Lexus Brand Ambassador in Qatar and with the support of other women’s businesses who made it possible. A series of lectures took place and each lady explained her own success story and shared the different troubles, ideas and moments of doubt that she lived to overcome challenges along the way.

A special thanks to the attendees and to the sponsors: Lexus, Desert Rose, SAJA Perfumes, La Boutique Blanche, Hair Couture, Amici di Moda, Esme Vie, Bella Flora and Al Rayhan Medical Center who made it possible.